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What Grand Theft Auto can teach us

Written by Mindshare on 08/06/2009

Really nice presentation on how to storytell in digital space. The two key points worth noting:
The environment is the narrative. [...]

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The storyteller's story

Written by Mindshare on 22/04/2009

We all know about story telling. Actually, we’re quite hot on it all…
But this is a beautiful article from BBH [...]

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The new contenders for ad unit dominance

Written by Mindshare on 20/04/2009

From the excellent Michael Estrin and thoroughly interesting.
ARTICLE HIGHLIGHTS:
• Nearly 30 publishers have agreed to experiment with new ad formats, including [...]

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All this talk of screens is totally wrong

Written by Mindshare on 23/03/2009

Because, if you think about it, says Faris Yakob, screens are actually a huge hinderance. They get in the way [...]

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