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	<title>The Mindshare Blog</title>
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	<link>http://blog.mindshareworld.com</link>
	<description>Musings on the changing world of digital media</description>
	<lastBuildDate>Thu, 25 Feb 2010 15:20:25 +0000</lastBuildDate>
	
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		<title>Watch Out Amazon, Facebook Is Coming</title>
		<link>http://blog.mindshareworld.com/2010/02/watch-out-amazon-facebook-is-coming/</link>
		<comments>http://blog.mindshareworld.com/2010/02/watch-out-amazon-facebook-is-coming/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 15:33:25 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Beacon]]></category>
		<category><![CDATA[Facebook Connect]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1116</guid>
		<description><![CDATA[If you live in the UK and use Facebook regularly, you may have noticed a new type of ad appearing. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Lost Generation</title>
		<link>http://blog.mindshareworld.com/2010/02/the-lost-generation/</link>
		<comments>http://blog.mindshareworld.com/2010/02/the-lost-generation/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 17:35:21 +0000</pubDate>
		<dc:creator>James Fraser</dc:creator>
				<category><![CDATA[Economy]]></category>
		<category><![CDATA[Culture]]></category>
		<category><![CDATA[Employment]]></category>
		<category><![CDATA[Lost generation]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1103</guid>
		<description><![CDATA[This recession has been one of the young. For many, beyond media outpourings and a general sense of nervousness, what [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2010/02/the-lost-generation/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Death Of The Remote Control Syndrome</title>
		<link>http://blog.mindshareworld.com/2010/02/the-death-of-the-remote-control-syndrome/</link>
		<comments>http://blog.mindshareworld.com/2010/02/the-death-of-the-remote-control-syndrome/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 14:32:08 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Farmville]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[Project Natal]]></category>
		<category><![CDATA[social gaming]]></category>
		<category><![CDATA[virtual goods]]></category>
		<category><![CDATA[Wii]]></category>
		<category><![CDATA[xbox]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1092</guid>
		<description><![CDATA[If you work in digital, and in particular in &#8217;social media&#8217;, you&#8217;re often challenged with the idea that somehow this [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2010/02/the-death-of-the-remote-control-syndrome/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>YouTube Follows Facebook, Goes Feather Lite</title>
		<link>http://blog.mindshareworld.com/2010/01/youtube-follows-facebook-goes-feather-lite/</link>
		<comments>http://blog.mindshareworld.com/2010/01/youtube-follows-facebook-goes-feather-lite/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 13:50:53 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Africa]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[mobile web]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1086</guid>
		<description><![CDATA[Working in the UK, US, or anywhere in the &#8216;developed&#8217; world, it&#8217;s easy to forget that not everyone has the [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2010/01/youtube-follows-facebook-goes-feather-lite/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>No More Searching For Brands That Go Social</title>
		<link>http://blog.mindshareworld.com/2010/01/no-more-searching-for-brands-that-go-social/</link>
		<comments>http://blog.mindshareworld.com/2010/01/no-more-searching-for-brands-that-go-social/#comments</comments>
		<pubDate>Wed, 20 Jan 2010 18:11:00 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[Coke]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[microsites]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1084</guid>
		<description><![CDATA[Last week British trade publication New Media Age led with the news that Coke &#38; Unilever, two of the world&#8217;s [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2010/01/no-more-searching-for-brands-that-go-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Things to Ban in 2010</title>
		<link>http://blog.mindshareworld.com/2009/12/things-to-ban-in-2010/</link>
		<comments>http://blog.mindshareworld.com/2009/12/things-to-ban-in-2010/#comments</comments>
		<pubDate>Mon, 21 Dec 2009 14:45:15 +0000</pubDate>
		<dc:creator>James Fraser</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1080</guid>
		<description><![CDATA[There may well be a list of these. But let&#8217;s start with&#8230;

&#8216;Value and relevance&#8217;
Ok, ok, some context. I was sitting [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2009/12/things-to-ban-in-2010/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TV&#8217;s Got The X Factor</title>
		<link>http://blog.mindshareworld.com/2009/12/tvs-got-the-x-factor/</link>
		<comments>http://blog.mindshareworld.com/2009/12/tvs-got-the-x-factor/#comments</comments>
		<pubDate>Thu, 17 Dec 2009 09:56:29 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[TV]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[PVR]]></category>
		<category><![CDATA[Sky+]]></category>
		<category><![CDATA[TV Widgets]]></category>
		<category><![CDATA[ugc]]></category>
		<category><![CDATA[usc]]></category>
		<category><![CDATA[X Factor]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1068</guid>
		<description><![CDATA[Print is dying. TV is dead. Digital is the future. Run for your lives!
I&#8217;m sure that we&#8217;ve all heard these [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2009/12/tvs-got-the-x-factor/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Because We&#8217;re Men</title>
		<link>http://blog.mindshareworld.com/2009/12/because-were-men/</link>
		<comments>http://blog.mindshareworld.com/2009/12/because-were-men/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 15:57:51 +0000</pubDate>
		<dc:creator>James Fraser</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[sexism]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1052</guid>
		<description><![CDATA[This is a bit of a sensitive subject really. I&#8217;m possibly a little nervous. But I&#8217;m going with it anyway, [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2009/12/because-were-men/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>All you need is love&#8230;</title>
		<link>http://blog.mindshareworld.com/2009/11/working-out-the-oddities-of-outreach/</link>
		<comments>http://blog.mindshareworld.com/2009/11/working-out-the-oddities-of-outreach/#comments</comments>
		<pubDate>Mon, 30 Nov 2009 16:16:08 +0000</pubDate>
		<dc:creator>James Fraser</dc:creator>
				<category><![CDATA[The Blog]]></category>
		<category><![CDATA[Blogger outreach]]></category>
		<category><![CDATA[PR]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1007</guid>
		<description><![CDATA[Haven’t quite thought this through yet, so bea with me while I make a fist of this argument.
There’s a lot [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2009/11/working-out-the-oddities-of-outreach/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Defining Media</title>
		<link>http://blog.mindshareworld.com/2009/11/defining-media/</link>
		<comments>http://blog.mindshareworld.com/2009/11/defining-media/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 13:59:48 +0000</pubDate>
		<dc:creator>James Fraser</dc:creator>
				<category><![CDATA[The Blog]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Cadbury]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[Eyebrows]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[MSN]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1002</guid>
		<description><![CDATA[I heard this the other day and really rather liked it.
It&#8217;s not easy to define what we do, or even [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2009/11/defining-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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