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	<title>The Mindshare Blog</title>
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	<link>http://blog.mindshareworld.com</link>
	<description>Musings on the changing world of digital media</description>
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		<title>Nothing Delicious About Yahoo!</title>
		<link>http://blog.mindshareworld.com/2010/12/nothing-delicious-about-yahoo/</link>
		<comments>http://blog.mindshareworld.com/2010/12/nothing-delicious-about-yahoo/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 10:51:19 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1483</guid>
		<description><![CDATA[Around the world a lot of tech start-ups must be chortling into their coffees: Yahoo!  is almost certainly shutting down [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Why&#8217;s Google Rolling Back Realtime Search?</title>
		<link>http://blog.mindshareworld.com/2010/11/whys-google-rolling-back-realtime-search/</link>
		<comments>http://blog.mindshareworld.com/2010/11/whys-google-rolling-back-realtime-search/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 09:47:54 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[realtime search]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1480</guid>
		<description><![CDATA[
Since I moved to Dublin back in September, the country has been in the grip of what I can only call a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook To Hit 1 Billion Next July</title>
		<link>http://blog.mindshareworld.com/2010/09/facebook-to-hit-1-billion-next-july/</link>
		<comments>http://blog.mindshareworld.com/2010/09/facebook-to-hit-1-billion-next-july/#comments</comments>
		<pubDate>Tue, 07 Sep 2010 14:35:37 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[mobile web]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1463</guid>
		<description><![CDATA[It&#8217;s only been a couple of months since Facebook announced that it now has 500 active (rather than registered) users, and yet [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>The Obligatory Facebook Places Post</title>
		<link>http://blog.mindshareworld.com/2010/08/the-obligatory-facebook-places-post/</link>
		<comments>http://blog.mindshareworld.com/2010/08/the-obligatory-facebook-places-post/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 11:13:50 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[coupons]]></category>
		<category><![CDATA[Facebook Places]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[location based services]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[TripAdvisor]]></category>
		<category><![CDATA[vouchers]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1457</guid>
		<description><![CDATA[Last week saw the long rumoured launch of Facebook Places, the social giant&#8217;s entry into the much-hyped world of location [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertisers Are Not Angel Investors</title>
		<link>http://blog.mindshareworld.com/2010/08/advertisers-are-not-angel-investors/</link>
		<comments>http://blog.mindshareworld.com/2010/08/advertisers-are-not-angel-investors/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 13:48:28 +0000</pubDate>
		<dc:creator>Lyndon Morant</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[dotcom boom]]></category>
		<category><![CDATA[funding]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Sponsorship]]></category>
		<category><![CDATA[start-ups]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1453</guid>
		<description><![CDATA[In January 1996, a few months before England crashed out of the European Championships when Gareth Southgate missed his penalty, Stanford University [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>People Power Propels One Water Into Tesco</title>
		<link>http://blog.mindshareworld.com/2010/07/people-power-propels-one-water-into-tesco/</link>
		<comments>http://blog.mindshareworld.com/2010/07/people-power-propels-one-water-into-tesco/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 14:02:33 +0000</pubDate>
		<dc:creator>Jo Lyall</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[tesco]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1446</guid>
		<description><![CDATA[The One Difference Foundation have cause to celebrate today, having achieved the retail equivalent of scaling Everest and winning the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook &amp; The Tyranny Of Attention</title>
		<link>http://blog.mindshareworld.com/2010/07/facebook-the-tyranny-of-attention/</link>
		<comments>http://blog.mindshareworld.com/2010/07/facebook-the-tyranny-of-attention/#comments</comments>
		<pubDate>Wed, 07 Jul 2010 14:37:13 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1434</guid>
		<description><![CDATA[I’m writing this post on a flight back from Madrid where, amongst many interesting conversations and accompanied by delicious glasses [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Checking In Around London</title>
		<link>http://blog.mindshareworld.com/2010/06/checking-in-around-london-2/</link>
		<comments>http://blog.mindshareworld.com/2010/06/checking-in-around-london-2/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 11:03:01 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[infographics]]></category>
		<category><![CDATA[Location]]></category>
		<category><![CDATA[Mobile]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1411</guid>
		<description><![CDATA[Last week I wrote about how inforgraphics are perfectly placed to let businesses create ideas that people love to share [...]]]></description>
		<wfw:commentRss>http://blog.mindshareworld.com/2010/06/checking-in-around-london-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Redefining Viral: B2B Social Marketing</title>
		<link>http://blog.mindshareworld.com/2010/05/redefining-viral-b2b-social-marketing/</link>
		<comments>http://blog.mindshareworld.com/2010/05/redefining-viral-b2b-social-marketing/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:13:44 +0000</pubDate>
		<dc:creator>Ciarán Norris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[B2B]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Information Architects]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[Socialnomics]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1383</guid>
		<description><![CDATA[Earlier this week I was lucky enough to be invited to an event organised by Dell &#38; Microsoft to discuss [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Facebook: Better Than Sliced Bread</title>
		<link>http://blog.mindshareworld.com/2010/05/facebook-better-than-sliced-bread/</link>
		<comments>http://blog.mindshareworld.com/2010/05/facebook-better-than-sliced-bread/#comments</comments>
		<pubDate>Mon, 24 May 2010 10:29:07 +0000</pubDate>
		<dc:creator>Lyndon Morant</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://blog.mindshareworld.com/?p=1367</guid>
		<description><![CDATA[Think sliced bread is good? Well, Facebook is better.]]></description>
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		<slash:comments>0</slash:comments>
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