Category Archives: The Blog

All you need is love…

Haven’t quite thought this through yet, so bea with me while I make a fist of this argument.
There’s a lot [...]

Defining Media

I heard this the other day and really rather liked it.
It’s not easy to define what we do, or even [...]

Welcome To The New Mindshare Blog

It’s been a busy few months here at Mindshare, since I joined back in the summer. We’re rapidly starting to [...]

The personalisation of media

We are all aware of this – the ability to personalise media to fit our tastes and desires explicitly. This [...]

Mobile social networking stats

Some rather nice stats on mobile social networking courtesy of Luke W
My favourite being that Mixi’s (Japan’s leading social network) [...]

Interactive storytelling

From creativity online:

Nice panel discussion.

Mindshare Twitter research

Lovely stuff form Al dog, JP, DuBose and Vera – gangsta select

Mindshare Ispy Twitter Research
View more presentations from Mindshare.

Outdoor at its finest

There’s something about OOH media which can be so wonderfully engaging. Make something interactive, and not only does the communication [...]

The French

When a good advert makes you laugh, it’s probably fair that you share with others. Good ol’ Frenchies.

We have sinned

A very cool article on the shortcomings of social media investment…
Here

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