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Lyndon Morant

About: Lyndon Morant

Website: http://sociablesport.com

Biography:

Lyndon is a sports marketing and branded content guy within Invention. Having started working life as a graduate within the Mindshare UK's sponsorship and media partnerships team he has migrated to a pan regional role advising Mindshare's clients how to produce and distribute branded content as well as sports rights consultancy with the likes of Manchester United and the European Tour. If you're interested in sports marketing you should follow Lyndon on Twitter @SociableSport

Author Archives: Lyndon Morant

Advertisers Are Not Angel Investors

Written by Lyndon Morant on 05/08/2010 — 1 Comment

In January 1996, a few months before England crashed out of the European Championships when Gareth Southgate missed his penalty, Stanford University [...]

Posted in Advertising | Tagged , , , , , , , ,

Facebook: Better Than Sliced Bread

Written by Lyndon Morant on 24/05/2010 — Leave a Comment

Think sliced bread is good? Well, Facebook is better.

Posted in Social Media | Tagged

What’s Wrong With Foursquare?

Written by Lyndon Morant on 27/04/2010 — Leave a Comment

Everything seems to be clicking into place for Foursquare, with a growing userbase and a new partnership. But what does our resident London user make of this progress?

Posted in Social Media | Tagged , , , , , ,

Roger Federer, Facebook and Being Nice

Written by Lyndon Morant on 14/04/2010 — 6 Comments

Who are Facebook’s biggest sports personalities, and why?

Posted in Social Media, Sponsorship | Tagged

France vs France To Bring Record TV Audience To UEFA Champion’s League

Written by Lyndon Morant on 30/03/2010 — Leave a Comment

Champions League fans are used to a wait between competition stages, but thanks to the new format, only 2 weeks [...]

Posted in Sponsorship | Tagged , ,

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