Mindshare

About: Mindshare

Website: http://www.mindshareworld.com

Biography:

We are Mindshare. The global media network. We are nearly 6,000 people in 67 countries with one aim: to make our clients' brands more famous and more profitable. Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are. We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking - and usually finding - the perfect connection between their products and potential customers. As our name suggests, we help them gain a greater share of consumers' minds.

Author Archives: Mindshare

The personalisation of media

We are all aware of this – the ability to personalise media to fit our tastes and desires explicitly. This [...]

Mobile social networking stats

Some rather nice stats on mobile social networking courtesy of Luke W
My favourite being that Mixi’s (Japan’s leading social network) [...]

Interactive storytelling

From creativity online:

Nice panel discussion.

Mindshare Twitter research

Lovely stuff form Al dog, JP, DuBose and Vera – gangsta select

Mindshare Ispy Twitter Research
View more presentations from Mindshare.

Outdoor at its finest

There’s something about OOH media which can be so wonderfully engaging. Make something interactive, and not only does the communication [...]

The French

When a good advert makes you laugh, it’s probably fair that you share with others. Good ol’ Frenchies.

87 cool things Google can do

How teens use media

Lovely Nielson presentation on US teen’s use of media. Nicely split into myths and reality. Interestingly, there will be a [...]

12 rules of mobile apps

All the rage, aint they. Nice post in Ad Age on the 12 things to consider before you make your [...]

Better Never than Late

Good blogs are hard to come by. Ironically, I think I’m bit of a ‘better late than never’ in this [...]

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