It’s been a busy few months here at Mindshare, since I joined back in the summer. We’re rapidly starting to roll out social media services to our clients and working to build it in to everything we do. In many ways what we’re really trying to do is to make all media social, something that, as long-time experts in all things media, we’re very well placed to do.
What this has meant is that we’ve had very little time to shout about some of the great work we’ve done, discuss ideas & campaigns that have caught our attention, or just pass along things that have tickled our fancy. In short, we haven’t had the time to set up a blog.
Luckily a bunch of hardy Mindshare employees took matters into their own hands some time ago, setting up Not Another Mindshare Blog as a place to discuss the ways that the web is changing businesses across the globe, as well as a place to riff on all the cool stuff they were constantly coming across. And, because we’re strong believers in making the most of existing resources, we’ve decided to base this, our new official blog, on the great work those guys have done up until now.
So, for anyone new to Mindshare – welcome, this is where you’ll find our thoughts on everything from the latest tech start-up to the song that should be crowned best of the noughties. And for all the existing fans of NAMB, welcome back – we hope that you’ll find we continue the spirit of that site and build on it as we welcome more contributors from across this fantastic global network of ours.
Not Another Mindshare Blog is dead; long live The Mindshare Blog.
Welcome image by alborzshawn on flickr