Plenty to be said on this. Smart move in my book, converting Facebook from a closed environment to incredibly strong social aggregator.
The key, of course, is that Facebook has access to our online community. Large, relevant and ready made. Social aggregators have, to date, struggled for one key reason. They’re completely worthless unless all your friends are already on that same platform.
Facebook doesn’t have this issue. Hence why our newsfeeds are going to start looking very different, very soon. And all credit to Facebook, an aggregator of all of your friends real time online activity is powerful…
There is, of course, another view: