We can be very serious sometimes. So it’s nice to see a campaign which is, well, just an awful lot of silly fun.
This, for Nike, merges Mr Motivater and Rick James
And it’s great. Loads of very funny content, games, opportunities to get involved across all social platforms.
And it’s fun to see a real story being built around this one fictional character – fingers crossed it will continue and evolve for a period of time. My only complaint, not enough people participation. Surely this is crying out to have a full and proper Leroy James fitness videos, Leroy James gym partnerships, 2 on 2 competition etc etc
Enjoy it here