Playlists: the latest marketing buzzword…

courtesy of jbd2.com

courtesy of jbd2.com

Thanks to the instant success of Spotify amongst music fans, everyone is now talking about playlists. It’s almost like the return of tape or CD compilations for your mates, with friends compiling spotify playlists for their friends, so naturally brands are now seeing this playlist phenomenon as a great way of building content to reach this audience.

The latest website to help facilitate this comes from a collaboration between Muxtape and the music blog aggregator, Hype Machine. It’s called HypeTape (see what they did there). Read more here

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